Black Friday for Him — 2025 Collection

Black Friday deals built for him.
Explore our once-a-year savings on high-performance Merino wool essentials — curated for men who want comfort, durability, and effortless style.

Whether he’s heading to the office, hitting the gym, traveling, or taking on the Canadian cold, our Merino layers are designed to keep up.
Naturally breathable, moisture-wicking, temperature-regulating, and incredibly soft — this is gear he’ll reach for every day.

Why he’ll love these Black Friday picks:
• 100% premium New Zealand Merino wool
• Warm when it’s cold, cool when it’s warm
• Lightweight, itch-free, all-day comfort
• Built for Canadian seasons and everyday performance
• Perfect holiday gifts — practical, long-lasting, and premium
• Limited-time Black Friday discounts on bestsellers

Get his favourites before they’re gone.
Black Friday pricing ends soon — and the most popular styles always sell out first.